AI is transforming marketing technology by empowering marketers to predict trends, personalise campaigns, and boost engagement. As AI integrates further into martech, how can professionals balance innovation with strategic impact to unlock profitability?

• What are the technological hurdles in automating repetitive tasks to free up creative bandwidth?
• How can marketing professional’s deliverer hyper-personalised, real-time experiences at scale?
• Ensuring AI-driven campaigns remain relevant requires addressing shifting consumer demands and staying ahead of emerging trends—how can marketing teams achieve this?