In the fiercely competitive world of Formula 1, where milliseconds determine champions and precision is paramount, generative AI innovation drives success both on and off track. This panel unites leading voices at the forefront of technology and sport. Extending beyond motorsport, the panel will highlight the broader impact of AWS generative AI innovations in sports, examining their positive impact on business operations, training, and sustainability. This session promises to offer expert insights into the transformative potential of generative AI, within both sport and business.