How Generative AI is Shaping the Future of Advertising
Wednesday 11 June 2025
Tech Horizons Stage
- GenAI is unlocking new creative possibilities, transforming the way brands and creators engage with their audiences
- How are GenAI tools, combined with vast consumer data, predictive analytics, and machine learning, enabling new possibilities in terms of content and ad personalisation?
- In what ways are creative agencies using GenAI to streamline content creation, from generating high-quality visuals and copy to designing interactive ads?
- How are brands using GenAI to continuously adapt and optimise campaigns at scale, adjusting visuals, messaging, and timing based on ongoing consumer behaviour and data insights?