2025 AGENDA

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From Vision to Value; Scaling AI in Marketing for Business Impact

Tuesday 10 June 2025
Main Stage
AI
  • Separating high-impact from hype; Following years of experimentation how has AI proven to augment creativity in a way that delivers measurable value to enterprises?
  • Gain insight into how WPP has integrated AI into every stage of the marketing process and the early efficiency gains and creative breakthroughs achieved.
  • Discover how WPP is helping the world’s leading companies deploy advanced AI to enhance marketing campaigns and stay ahead of increasingly AI-fluent consumers.
Speakers
Mark Read, CEO - WPP
Registration