Creative Intelligence: How to Stay Human in an AI World
Wednesday 11 June 2025
Innovation Stage
Martech
- As generative AI reshapes the way we ideate, produce, and personalise content, the creative industries face a defining challenge: how do we embrace innovation without losing the originality, trust, and emotional depth that make great storytelling resonate?
- In this headline conversation, two of the most influential voices in media and creativity explore what it means to stay truly human in the age of AI.
- AI as creative co-pilot – where it elevates ideation, content generation, and campaign performance.
- The cost of the generic - what we risk when speed and scale override nuance and meaning.
- Cultural integrity and brand trust – how to preserve authenticity, tone, and originality in an AI-saturated landscape.
- From principles to practice – how leading creative teams are embedding AI tools without losing creative soul.
