Bridging the Behaviour Change Gap in an AI world?
Wednesday 11 June 2025
Innovation Stage
Martech
- In a year poised to overwhelm marketers with new technologies, it's easy to lose sight of the core objective: changing customer behaviour. As Head of Behavioural Science, Dan has seen how understanding human psychology transforms marketing from guesswork into a science.
- We'll explore designing marketing strategies geared towards influencing customer behaviour, moving beyond superficial engagement. Imagine campaigns, websites, and content strategically crafted to nudge your audience towards desired outcomes.
- We'll discuss practical examples, from optimising website conversions to crafting persuasive advertising, identifying behavioural barriers, and designing interventions.
- How can AI can scale behavioural science insights, personalise experiences, and predict behaviour, reinforcing that AI is a tool, not a destination?
- In a world obsessed with gadgets and algorithms, remember the magic happens when we combine technology with a deep understanding of human behaviour and creativity.
