2025 AGENDA

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APIs in Action - How Embedded Finance is Transforming Business

Tuesday 10 June 2025
Innovation Stage

The integration of banking, payments, and lending directly into non-financial platforms through API-first infrastructure is transforming industries.

  • How can businesses leverage embedded finance to meet customers where they are, create seamless experiences, and unlock new revenue streams?
  • What challenges and opportunities come with integrating embedded finance solutions?
  • How can APIs accelerate adoption and enable cross-industry financial services?
  • Non-financial businesses are utilising embedded finance, what is best practices for delivering seamless financial services?
Speakers
Imogen Mulliner, VP - Sapphire Ventures
Jas Shah, Founder and Product Consultant, bitsul
Joshua Fabian-Miller, MD Credit - Currys