The AI Edge - Transforming Retention with Predictive Analytics
Wednesday 11 June 2025
Innovation Stage
AI
- AI is transforming how brands engage with customers, from hyper-personalised interactions to predictive retention strategies. As AI-driven tools evolve, how can businesses anticipate customer needs, reduce churn, and drive long-term loyalty?
- How can AI be used to deliver more meaningful 1-on-1 customer interactions, predicting behaviours and addressing needs in real-time?
- What opportunities are emerging to enhance customer retention and loyalty through AI-driven engagement strategies?
- What challenges arise when using AI to analyse unstructured data like customer sentiment and preferences, ensuring insights are accurate and actionable?
- How can predictive analytics and AI-powered automation integrate into existing MarTech stacks to proactively identify at-risk customers and trigger real-time interventions?
