Advanced AI tools are revolutionising customer retention strategies, enhancing loyalty, and securing a competitive edge in the age of data-driven decision-making.

• How can AI be leveraged to predict churn and address customer needs more effectively?  What opportunities are emerging to enhance customer loyalty?
• What complications arise in using AI to analyse unstructured data such as customer sentiment and preferences while ensuring accuracy and actionable insights?
• How can predictive analytics integrate seamlessly into existing martech stacks to track at-risk customers and issue real-time alerts to prevent escalations?