Join this discussion to gain insight into how an early investment in communications and policy will always pay off, including: 
- Building strong foundations: getting the right building blocks in place to set out your stall and differentiate your offering (positioning, messaging, stakeholder mapping, early stage activity).
- Engaging with the media: when and how, building long term relationships, being genuinely helpful to the journalists covering your beat.
- Scaling the function: when to add the different disciplines i.e. internal comms, policy/public affairs.
- Playing by the rules: why keeping ahead of regulation is more important than ever.
⁠⁠- Iterating your story: the importance of right message, right time, right channel.