Online will always be a key sales channel, but when combined with a physical retail space, there is an opportunity to create a unified online and offline storefront that engenders long-lasting connections with customers. In a thoughtful fireside chat, Shopify's EMEA Managing Director, Deann Evans, alongside Gymshark’s Chief Technology Officer, John Douglas, will discuss the current landscape and the power of unified commerce, asking if technology is finally enabling enterprise retailers to achieve a much-discussed ambition in how they view and engage their customers. The conversation will delve into crucial themes reshaping the commerce landscape today.